Signals use our Predictive Anthropology technology to expand the scope of analysis and study the broader context of discussions that consumers have around a topic or issue.

This allows Signals to pinpoint emerging cultural shifts by identifying new meanings entering the contextual boundary around a topic and tracking their growth in relevance over time.

How is this different from other social media tracking tools?

Unlike traditional social listening tools that focus on mentions and trending keywords, Signals:

• Identifies weak signals before they become trends by detecting topics gaining relevance within consumer discussions.
• Maps contextual relationships between emerging topics and broader consumer conversations.
• Highlights signals that are not immediately obvious—capturing subtle but powerful shifts in consumer perception.