Introduction

What is Lux for Insights Leaders?

Culture & Trends

How Lux differs

Key Concepts

Cultural Maturity

Population

Predictions

Zone of Innovation

Volatility

Data & Technology

Predictive Anthropology

Data Sources

Data Quality

Vector Databases

Sampling Theory

Data Regions

Use Cases

Timing market entry

Addressing barriers

Case study: air fryers

Introduction

What is the virtual anthropologist?

Tour of the platform

How the virtual anthropologist works

Asking Questions

Accessing the virtual anthropologist

Asking a question

Understanding answer variations

Data updates for questions

Running saved questions

Insights

Reading insights cards

Diving deeper into insights cards

Consumer profiles

Prioritizing insights

Exporting and saving results

Related research

Actionability Assistant

What is the actionability assistant?

How the assistant works

Preliminary analysis

Actionability assistant capabilities

Exporting actionability assistant conversations

Introduction

What is a custom digital ethnography?

Kinds of questions

Types of projects

Process and timelines

Topic universes

Ethnographic Factors

Key ethnographic factors

Using ethnographic factors

Calculating ethnographic factors

Demographics

Using socio-demographics

Key socio-demographic factors

Focused socio-demographic study

Jobs-to-be-Done

What are jobs-to-be-done reports

Share of voice

Determining jobs

Signals

What are signals

How are signals detected