OverviewIntroductionWhat is Lux for Insights Leaders?Culture & TrendsHow Lux differsKey ConceptsCultural MaturityPopulationPredictionsZone of InnovationVolatilityData & TechnologyPredictive AnthropologyData SourcesData QualityVector DatabasesSampling TheoryData RegionsUse CasesTiming market entryAddressing barriersCase study: air fryersVirtual AnthropologistIntroductionWhat is the virtual anthropologist?Tour of the platformHow the virtual anthropologist worksAsking QuestionsAccessing the virtual anthropologistAsking a questionUnderstanding answer variationsData updates for questionsRunning saved questionsInsightsReading insights cardsDiving deeper into insights cardsConsumer profilesPrioritizing insightsExporting and saving resultsRelated researchActionability AssistantWhat is the actionability assistant?How the assistant worksPreliminary analysisActionability assistant capabilitiesExporting actionability assistant conversationsDigital EthnographiesIntroductionWhat is a custom digital ethnography?Kinds of questionsTypes of projectsProcess and timelinesTopic universesEthnographic FactorsKey ethnographic factorsUsing ethnographic factorsCalculating ethnographic factorsDemographicsUsing socio-demographicsKey socio-demographic factorsFocused socio-demographic studyJobs-to-be-DoneWhat are jobs-to-be-done reportsShare of voiceDetermining jobsSignalsWhat are signalsHow are signals detectedLegacy PlatformLux-Motivbase Trends