Featured Articles
Understanding the Consumer Insights Virtual Anthropologist
Understanding the Consumer Insights Virtual Anthropologist
Is your analysis representative of the overall population?
Is your analysis representative of the overall population?
Example question formats
Example question formats
Overview
Our approach to anthropology
How we understand cultureWhat is predictive anthropology?How Lux Consumer Insights compares to othersWhy the STEEP Model Falls ShortData, calculations & algorithms
What data sources do you use?How accurate are your predictions? What is a vector database? How do you handle digital noise/manipulation campaigns?How does the algorithm ensure you’re not amplifying the loudest voice? Why are consumer verbatims not provided? Is there a way to identify the dominant social channels from my search?Cultural maturity & population
Cultural maturity
What is the maturity curve?
Using the maturity modelWhat is volatility?What is the Zone of Innovation?How does Lux predict future states?Why do the predictions anticipate different time frames? Why doesn’t cultural maturity match my product’s maturity?Why is a culture growing when sales are declining?How should I enter a market that’s an established idea?Why are different cultures growing at different rates?Population
What is population? 
How to use population in conjunction with maturityHow is the population size calculated?Population not changing when adding search terms?What is microculture/insight card maturity and population?Does maturity and population change monthly?Why did the maturity decrease between two time frames?Consumer Insights: Virtual Anthropologist
Overview
Understanding the Consumer Insights Virtual Anthropologist
What is the Research Assistant?Exporting resultsGetting started
How to access Lux’s virtual anthropologist?How to ask the virtual anthropologist a question.Reading an insight cardDiving deeper into an insight cardUnderstanding consumer profilesHow should I prioritize insight cards?What are related projects?What are the latest insights?Why does it take around 3 minutes to process the results of a search?Asking consumer-centric questions
Good questions to ask our virtual anthropologistWhat can’t the virtual anthropologist do (yet)?Why do I get different results from similar questions? Why does the same question give different results?How do I ask questions about specific demographic groups?Example question formatsResearch assistant
How do I open the research assistant?Assistant: Tensions, Tempo, PatternsHow are the virtual anthropologist and research assistant built?What kinds of tasks can I perform with Assistant?Custom ethnographic reports (US/UK)
Introduction
What is a PhD Concierge?What kind of questions can I ask when commissioning a custom report? What happens after I brief in a custom report?Do Lux for Predictive Anthropology reports offer business recommendations?
Highlights & CommentsSocio-demographics
Reading the demographicsWhat happens when I filter searches by demographic groups?What is education?What does income mean?Does family type capture marital status?How is social class calculated?Is your analysis representative of the overall population?Why don’t I see data on consumers under 18 or over 74 years old?Ethnographic factors
What are ethnographic factors?What is a motivation? What is a value?What is a fear? What is an attitude? How do you calculate ethnographic factors? How do I interpret the strength indicators next to ethnographic factors?Custom Calculations
How do you size drivers in custom Trends reports?Jobs reports
What is a Jobs-to-be-Done report?Data Sources for Jobs-to-be-DoneHow do you determine jobs?What is share of voice?How should I think about the ranking and share of voice of Jobs?How do you link jobs to microcultures from custom Trends reports? Signals reports
What are signals?How does Signals work?