JTBD reports use Share of Voice (SOV) to measure how frequently each job appears in consumer reviews.

Why SOV Matters

• Identifies the most pressing needs in the market.
• Helps prioritize which jobs to solve first.
• Shows how competitive products are in solving key jobs.

Other Factors That Influence Job Ranking

Companies should also consider operational efficiencies—internal criteria that affect how easily a job can be addressed.

By combining SOV insights with business feasibility, companies can determine which jobs offer the greatest short- and long-term value.