A Custom Digital Ethnography is a research report that leverages our predictive anthropology methodology and observational analysis of consumer conversations to decode cultural meaning behind a topic.
Unlike traditional research methods that rely on self-reported data, our approach observes how consumers naturally discuss and make sense of trends, products, and ideas in their lives online.
These reports help organizations:
- Identify emerging trends and unmet consumer needs
- Decode the symbolic meaning consumers attach to topics
- Prioritize innovation opportunities based on cultural maturity
- Gain deep consumer understanding beyond surface-level trends
Do Custom Digital Ethnographies Provide Business Recommendations?
Custom Digital Ethnographies provide deep consumer insights but do not prescribe specific business strategies. Instead, they identify and quantify unmet consumer needs, allowing companies to:
- Align innovation strategies with evolving consumer expectations
- Refine messaging and branding to resonate with cultural trends
- Anticipate future market shifts before they become mainstream
- Develop products that fit emerging consumer priorities
In some cases, clients request opportunity identification related to packaging, labeling, or claims. While we highlight key opportunities, final execution remains with your team.