Summarize Research
The Actionability Assistant will automatically summarize research as soon as you open it. However, for tasks like prioritization and brainstorming, it may ask follow-up questions to tailor its responses to your needs.
Prioritize Certain Themes
You can communicate your goal to the Actionability Assistant—be it achieving a specific sales target or exploring an idea for innovation. The Actionability Assistant will interpret your goals and recommend suitable consumer groups to pursue, based on their maturity and growth trajectory.
You can also prompt it directly, for example: *My goal is innovation; which of these microcultures would you recommend I pursue given I’d like to achieve ______ in the coming 2/3 years?
Brainstorm Ideas, Concepts, and Areas of Application
The Actionability Assistant can either prompt you with brainstorming opportunities or respond when you ask it to generate ideas. It can also identify existing or adjacent in-market examples to help you realize your ideas.
Write a Concept Framework from One of the Ideas
You can ask the Actionability Assistant to choose one of the concepts it has helped develop and write a concept framework. The Actionability Assistant will then use the insights gathered from the research process to write a concept framework on demand. This will highlight the underlying need, the product idea, and technical specifications.
Simply ask it to write a concept framework for the concept of choice.
Write a Consumer Profile
Ask the Actionability Assistant to write a consumer profile for one of the microcultures/themes, and it will gladly oblige. This saves hours in gaining a nuanced understanding of a particular demand space.
Example: Write me a consumer persona for the theme "joy of indulging…" - give the persona a name and identify examples of products/brands they would buy.