The Virtual Anthropologist analyzes a rolling one-year window of consumer data, updating monthly. This means:
- A search in January 2024 examines data from January 2023 – December 2023.
- A search in February 2024 shifts the data range to February 2023 – January 2024.
This rolling update ensures that insights reflect the most current cultural trends, allowing businesses to track ongoing shifts in consumer behavior.
This also means that, if you search the same search in a new month, you can monitor how consumer trends are shifting in real time.