Why do slightly different questions give slightly different answers?

The Virtual Anthropologist converts natural language questions into cultural analysis, so slight wording variations can lead to subtle shifts in results.

While this may seem strange, humans work the same way!

If you tell a human researcher to investigate how consumers discuss yogurt, that human will write their report in a way that answers your question: what are the key features of this discussion.

Similarly, the virtual anthropologist is going to summarize the main themes that emerge from consumer conversations about yogurt. We can see that this conversation is dominated by pairing yogurt with other ingredients.

However, if you ask a human researcher to find what consumers want from yogurt, they will look for expectations, desires, and wants. Similarly, the virtual anthropologist will look for things people expect from yogurt:

The virtual anthropologist is reading the same conversations, but now focusing on consumers’ expectations (creaminess, protein, healthy, textural variety, indulgent) within those conversations.