How Do You Determine Jobs?

Our researchers use contextual analysis of product reviews to identify jobs based on real consumer conversations.

Key Metrics Used in Jobs Reports:

• Share of Voice (SOV) – The percentage of reviews that directly or indirectly connect to a job.

✔ Minimum 50,000 contextual reviews from 20,000+ unique individuals required for analysis.

• Average report involves processing 150,000+ unique individuals and 300,000+ product reviews.

How Does This Information Help Businesses?

JTBD insights help businesses:

• Develop better product solutions by addressing unmet needs.
• Improve positioning and messaging to resonate with consumer pain points.
• Prioritize R&D and innovation based on consumer demand.
• Understand competitive shifts by seeing which products are being hired or fired.

By applying these insights, brands can deliver solutions that better fit real-world consumer needs.