The process follows a structured approach to ensure clarity and efficiency:
1. Clarification & Scoping
- A Consultant from the Lux Expertise Team reviews the brief
- A scoping discussion ensures alignment with objectives
- If needed, a short call clarifies the focus, time frame, and research depth
2. Project Kickoff & Approval
- Lux provides a research plan outlining:
- Topic coverage
- Research scope
- Expected delivery timeline
- Clients approve the plan before work begins
3. Research & Analysis
- Our advanced technology processes millions of consumer conversations
- A team of PhD anthropologists refines and interprets the insights
- Analysis includes cultural maturity, population size, and growth trajectory
4. Delivery & Discussion
- A detailed report is provided, including:
- Cultural insights & dominant meanings
- Consumer motivations and attitudes
- Growth projections & opportunity spaces
- A presentation or discussion session (if applicable) helps teams contextualize findings
5. Implementation & Follow-up
- Clients integrate insights into strategy, innovation, and marketing
- Lux remains available for further consultation or custom follow-up analysis
Turnaround Time
The timeline varies based on scope and market. These are estimates of average timelines once the project has been officially kicked off:
- U.S., Canada, U.K.: 1 week
- Mexico, Argentina, Brazil: 4 weeks
- E.U. (excluding U.K.): 3 weeks
- China, Japan: 4 weeks
- India: 3 weeks
For exact timelines and project customization, please contact your Lux Expertise consultant.