Beyond the initial insights provided by each card, users can explore deeper layers of meaning by expanding on the key themes. This helps uncover additional subthemes, microcultures, and perspectives that might not be immediately visible in the primary view.
Navigating into a deep dive
To dive deeper into a theme, you simply click the magnifying glass icon in the top right.
Exploring subthemes
After clicking the magnifying glass, the virtual anthropologist will find subthemes that emerge in the conversations that generated the main theme you clicked.
Subthemes help users understand the complexity and richness of consumer discussions within a broader topic. Each subtheme represents a distinct but related idea within the main theme.
Navigating out of a deep dive
To return to the main search, click the back button in the question area of the web page.
