The collaborative research platform is laid out simply to encourage easy navigation.
Question Area
- Question Bar: Where you write your natural language question. The apply button runs the search, or you can press “enter.”
- Georegion Selector: Select the georegion to study.
- Demographic Selector: Select demographic groups to study.
- Saved Searches: This button opens your saved searches, so you can run them again or update them.
Insights Area
- Assistant: Launch the assistant.
- Calculate Profiles: Calculate the lead consumer profile in each theme of conversation.
- PDF|PPT|SAVE: Download or save a search for the future.
- Insight Card: the themes of conversation the virtual anthropologist extracted from online conversations
- The Zone of Innovation: compares the current and predicted maturity of each theme of conversation
Related Projects Section
- Related Projects: a list of syndicated reports and your own custom research projects, where the consumers share a significant profile overlap with the culture you’ve found through your virtual anthropologist question.
Maturity Curve
- Maturity curve: a metric that tells you how much consensus exists in culture around the topic of your question
- Population: a metric that tells you the maximum number of people that share the cultural assumptions and meanings unearthed by the insight cards.