Understanding how to interpret insight cards is essential for making the most of the Virtual Anthropologist’s findings. These cards provide key insights into consumer conversations, highlighting trends and themes that can inform strategic decisions.

Understanding Insight Cards

Insight Cards provide structured summaries of consumer conversations, separated into 4-6 distinct themes of conversation defined by a different understanding or perspective on your question. Each insight card offers key details that help businesses understand emerging trends and shifts in cultural sentiment. Each card includes several components that break down the meaning behind consumer discussions.

• Theme: Each card highlights distinct themes consumers discuss regarding the search topic. These themes provide a high-level categorization of the primary ideas shaping the conversation.
• Underlying symbolism: This section reveals the underlying beliefs that drive consumer discussions about the topic by telling you what the topic of your question symbolizes in their lives. It points to the deep core belief that motivates consumers.
• Key insight: The Virtual Anthropologist synthesizes thousands of consumer discussions into key narratives that capture the broader cultural context. These summaries help users see how topics are framed within society.
• Aggregated consumer quote: Rather than relying on isolated anecdotes, this section presents a synthesis of commonly expressed consumer sentiments, offering a representative view of the discussion while maintaining compliance with all data privacy laws.