Our Predictive Anthropology technology is built upon a comprehensive library of thousands of ethnographic factors.

This library was developed through digital ethnographic analysis involving:

• 1.5 million individuals in the U.S.
• Over 650,000 individuals in the U.K.
• Hundreds of thousands of individuals in 15+ global markets

NLP and machine learning in Predictive Anthropology technology

Our system applies Natural Language Processing (NLP) and Machine Learning (ML) to:

• Analyze millions of consumer conversations across forums, blogs, and product reviews.
• Identify contextual meaning—rather than just counting words, our technology understands how people talk about a topic and what it symbolizes to them.
• Track linguistic patterns over time to determine which motivations, attitudes, fears, and values are emerging or stabilizing.

This approach allows us to detect hidden cultural insights that traditional surveys or focus groups would miss.