Beyond its foundational training and data access, the Actionability Assistant relies on three fundamental elements to summarize research:
Tension:
- What is it? The innate consumer challenges or conflicts evident in ethnographic insights.
- Why is it important? Tensions highlight core problems that products and solutions in the market need to address.
Tempo:
- What is it? Insights that exhibit significant energy or evolution within the cultural landscape.
- Why is it important? Tempo allows businesses to gauge the momentum of certain trends or consumer behaviors and align strategies accordingly.
Unique Patterns:
- What is it? Highlights emerging trends in consumer expectations that deviate from mainstream behaviors.
- Why is it important? Identifying these patterns helps businesses tailor products and marketing strategies to align with changing consumer needs.
Out-of-the-Ordinary Insights:
- What is it? Insights that may not be immediately obvious but reveal deeper, implicit human needs.
- Why is it important? These insights offer fresh angles for product development and problem-solving.