The cornerstone of the virtual anthropologist lies in our underlying predictive anthropology technology, a sophisticated NLP model, developed and refined over a decade. This model applies a social anthropology lens to analyze millions of consumer conversations, enabling the decoding and quantification of meaning on an extensive scale.
With this underlying technology in place, Lux has applied a proprietary AI model to help conduct ethnographic analysis and make consumer insights actionable, accessible, and near instantaneous.
How does it analyze conversations?
The Virtual Anthropologist uses AI-driven natural language processing (NLP) to analyze consumer conversations at scale. This allows it to:
- Identify key themes emerging in discourse.
- Cluster related ideas into themes of conversation.
- Quantify cultural maturity and trends around adoption of language.
The platform does not rely on simple keyword tracking but instead examines semantic relationships and contextual meaning to extract insights.
Empowering consumer insights through AI
The addition of AI to our underlying predictive anthropology technology marks a significant evolution in consumer research. Previously, users of similar research tools had to manually categorize topics and analyze relationships between them. This process involved identifying clusters of meaning and exploring these clusters in detail—a rigorous and time-intensive approach akin to performing live ethnography.
Now, our virtual anthropologist automates this process. The AI rapidly processes vast amounts of consumer data, identifying trends and relationships without human intervention. This allows researchers to focus on insight generation rather than data processing.
Key Difference:
- Traditional consumer research: Requires manual analysis of survey responses, focus group discussions, or keyword-based social listening tools.
- Lux’s virtual anthropologist: Uses AI to identify deep cultural meanings by analyzing natural consumer conversations in real-time.
With the virtual anthropologist, users experience a seamless journey of ethnographic exploration. The platform's AI automates the initial stages of data analysis, reducing the time and effort required in traditional research.
When you need to dig even deeper, our team of anthropologists is always available for inquiries and custom digital ethnographies.