Our expertise team will work with you to ensure your digital ethnographies will deliver the insights you need. In general, however, our custom ethnographies fall into three broad categories:
Jobs-to-be-Done: Determine and compare the key jobs-to-be-done, firing and hiring characteristics, occasions, and steps for a product category.
Signals: Identify early signals of cultural change and decode those fringe beliefs that might shape the cultural understanding of your product or category in the further future.
Trends: Identify consumer adoption of demand spacers, lead consumers in a space, occasions and drivers that are leading to culture change, look at the consumer landscape of belief in a category, or more.