Lux's approach to data quality ensures that every step of the collection and analysis process is rooted in anthropological best practices. Rather than rely on technology alone, we rely on our expert anthropologists to ensure we’re examining the best online sources for the richest insight into culture.
Key aspects include:
- Anthropologist-Selected Sources: Our PhD anthropologists carefully choose data sources that are inherently suited for ethnographic research. These include forums, blogs, and review platforms where consumers engage in detailed, meaningful conversations. These platforms foster the depth and context required to decode cultural meanings.
- Continuous Monitoring: Anthropologists actively oversee the data collection process, ensuring the inclusion of culturally relevant information while filtering out noise such as bots or manipulated content. This constant oversight guarantees that the data reflects authentic consumer sentiment.
- Advanced Technical Tools: Technologies like natural language processing (NLP) are employed to enhance accuracy, focusing on identifying patterns and trends while minimizing irrelevant or low-quality data. However, human expertise ensures that technology serves cultural interpretation, not the other way around.
By combining cutting-edge tools with anthropologist expertise, Lux ensures that the data not only meets rigorous quality standards but also remains deeply relevant for understanding cultural dynamics.