Trends helps us identify the dominant opportunity spaces or themes of meaning (we call them microcultures) driving the future of a particular topic or issue. Jobs helps us then dive further into those microcultures to examine the specific JOBS consumers are trying to accomplish.
Microcultures found from Trends give us the emotional side of the equation, while the Jobs we find from our Jobs platform gives us the more tangible and functional side. The two put together tell us what people are trying to accomplish and why (what meaning they assign to that task).