Our contextually intelligent AI algorithm ensures we capture much more than the leading voices in a culture during the analysis phase.
CONTEXT: MotivBase's AI engine understands context the same way an anthropologist in field innately would. Which means we don't need to rely on direct mentions of a topic in order to understand the broader context of conversations and meanings developing around that topic in culture. Through contextual intelligence, MotivBase is able to capture the voices of not just the lead users but also the followers and passive consumers that unknowingly contribute to a culture (represented by a topic or a series of topics).