Below the insight cards and Zone of Innovation, you will find a list of full ethnographies that might offer cultural insights that help you further interpret the space.
There are two kinds of ethnographies listed here:
- Custom ethnographies you have commissioned, and MotivAI has identified them as being useful additional reading to continue thinking through your question. These are listed in green.
- Syndicated research projects. These are syndicated projects available to all clients that speak broadly to themes that relate to your question. These are listed in orange.
