Signals uses MotivBase's Contextual Intelligence algorithm to spread the net wider and study the broader context of discussions consumers have around a topic or issue.
This is what separates Signals from any other type of social media tracker.
This allows Signals to pinpoint those signals that are entering newly into the contextual boundary around a topic, and track its ongoing growth in relevance.
Signals is built to not just capture the dominant (often obvious) signals, but identify those that are not-so-obvious yet contextually relevant.
For more information on how to use signals, check out this article from our blog.