Our Predictive Anthropology Platform is built upon a comprehensive library of thousands of ethnographic factors.
This collection was developed through a detailed digital ethnographic analysis involving over 1.5 million individuals in the United States, more than 650,000 in the UK, and hundreds of thousands in the 15+ other regions we support with ethnographic reports. The platform utilizes Natural Language Processing (NLP) and Machine Learning (ML) technologies to decode the unique linguistic patterns that represent various human motivations, attitudes, values, and fears. Additionally, our system analyzes linguistic patterns related to any given topic (for Trend analysis) or specific query (for our MotivAI tool). By identifying and combining relevant factors, our platform can determine the underlying motivations, attitudes, values, and fears driving consumer discussions about a particular topic. This capability allows for deeper consumer analysis based on the topic of interest: it’s how we know why consumers care about the things they care about (which undergirds the symbolism in MotivAI) as well as the other elements of a consumer profile with MotivAI.