It's an AI Anthropologist.
It gets you 80% of the way there. The rest is left to the human being using the technology.
- As a client, you get trained to analyze data and interpret results from our Predictive Anthropology platform.
- For the more complex analyses, you can use your research credits to commission a custom analysis with our trained PhD Social Scientists.
How does it work?
Unlike other big data analytics platforms, Lux for Predictive Anthropology does a full contextual analysis of millions of consumer conversations to allow for an authentic, observational, ethnographic analysis of culture. That is, we don’t just analyze patterns in the mentions of a topic...
We analyze the full contextual conversation around that topic to identify the hidden meanings that consumers inadvertently associate with your topic.
This allows our machine to understand the social, political, and cultural meanings behind your topic and its universe, enabling us to identify the underlying drivers. This approach enables Lux to capture "the why", which in turn allows us to predict the future of your topic better than any other technology or solution on the market.