Because MotivAI is converting your natural language question into a cultural analysis, the exact wording of your question will lead to slightly different cultures and therefore generated subtle differences in results. For example:
- How do consumers discuss yogurt?
- What do consumers want from yogurt?
Both are slightly different questions, and thus they’ll generate slightly different results from MotivAI.
The first question looks a bit more broadly at how they’re discussing yogurt (as a smoothie ingredient, as a meal enhancement, as belonging in special diets).
The second question asks about preferences regarding the yogurt itself. The first theme is fairly similar, so we can assume that yogurt as a base for smoothies is dominant across yogurt conversations. The other two insight cards capture nuances around what they want from yogurt: nutrient-density and a wholesome, yet energizing flavor.