Topics and Search on Trends
What is a topic?
Searching for topics on Lux MotivBase TrendsSearching for terms that need multiple topicsFiltering searches for different demographic groupsWhat is a macroculture vs. a microculture topic universe? 
How should I pick topics for microcultures? How should I choose between synonyms?How do I search for topics not in the autocomplete list?What is the recommended time frame for searches?Can I monitor my brand with Lux MotivBase Trends?Navigating the app
Creating, naming, and saving workspacesSharing workspacesComparing workspacesPinning searches you run oftenExporting searches to a PowerPoint presentationViewing more topics in the microculture universe Self-serve cultural analysis
The Interpret ButtonWhat are the stats in the Statistics & Demographics section?What are the cultural themes reported by Motivbase?How many topics should a search include for cultural analysis?How do I interpret the microculture universe topics?How do I know the sentiments around a topic?Why do I see different topic universes in different, similar searches? Should I worry if the articles in a cultural universe are old?