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Video Walkthrough of MotivAI
Video Walkthrough of MotivAI
Understanding MotivAI: Your Guide to Advanced Ethnographic Analysis
Understanding MotivAI: Your Guide to Advanced Ethnographic Analysis
Is your analysis representative of the overall population?
Is your analysis representative of the overall population?
Example question formats for MotivAI
Example question formats for MotivAI
New Features
Video Walkthrough of MotivAILux for Predictive Anthropology
Introducing Predictive Anthropology
How we understand cultureWhat is our Predictive Anthropology Platform?How Lux for Predictive Anthropology compares to othersForesight: Why the STEEP Model Falls Short in Capturing Human-Centric Market DynamicsCultural maturity & population
Cultural maturity
What is the maturity curve?
Using the maturity modelWhat is volatility?What is the Zone of Innovation?How does Lux predict future states?Why do the predictions anticipate different time frames? Why doesn’t cultural maturity match my product’s maturity?Why is a culture growing when sales are declining?How should I enter a market that’s an established idea?Why are different cultures growing at different rates?Population
What is population? 
How to use population in conjunction with maturityHow is the population size calculated?Population not changing when adding search terms?What is microculture/insight card maturity and population?Does maturity and population change monthly?Why did the maturity decrease between two time frames?Socio-demographics
Reading the demographicsWhat happens when I filter searches by demographic groups?What is education?What does income mean?Does family type capture marital status?How is social class calculated?Is your analysis representative of the overall population?Why don’t I see data on consumers under 18 or over 74 years old?Data, calculations & algorithms
What data sources do you use?How accurate are your predictions? What is a vector database? How do you handle digital noise/manipulation campaigns?How does the algorithm ensure you’re not amplifying the loudest voice? Why are consumer verbatims not provided? Is there a way to identify the dominant social channels from my search?MotivAI & Analyst Inquiry
Overview
Understanding MotivAI: Your Guide to Advanced Ethnographic AnalysisWhat is the MotivAI Research Assistant?What is a MotivAI theme profile?New Feature! Export for Predictive AnthropologyGetting started
How to access MotivAI?How to ask MotivAI a question.Reading an insight cardDiving deeper into an insight cardHow should I prioritize insight cards?What are related projects?What are the latest insights?Why does it take around 3 minutes for MotivAI to process the results of a search?MotivAI assistant
How do I open MotivAI Assistant?Assistant: Tensions, Tempo, PatternsHow is the MotivAI Assistant built?What kinds of tasks can I perform with Assistant?Asking consumer-centric questions
Good questions to ask MotivAIWhat can’t MotivAI do (yet)?Why do I get different results from similar questions? Why does the same question give different results?How do I ask questions about specific demographic groups?Example question formats for MotivAIAnalyst inquiry
What is an analyst inquiry? How do I book an analyst inquiry?How long does booking an inquiry take? What does an inquiry include?Tips for analyst inquiriesLux MotivBase Trends
Topics and Search on Trends
What is a topic?Searching for topics on Lux MotivBase TrendsSearching for terms that need multiple topicsFiltering searches for different demographic groupsWhat is a macroculture vs. a microculture topic universe? How should I pick topics for microcultures? How should I choose between synonyms?How do I search for topics not in the autocomplete list?What is the recommended time frame for searches?Can I monitor my brand with Lux MotivBase Trends?Navigating the app
Creating, naming, and saving workspacesSharing workspacesComparing workspacesPinning searches you run oftenExporting searches to a PowerPoint presentationViewing more topics in the microculture universe Self-serve cultural analysis
The Interpret ButtonWhat are the stats in the Statistics & Demographics section?What are the cultural themes reported by Motivbase?How many topics should a search include for cultural analysis?How do I interpret the microculture universe topics?How do I know the sentiments around a topic?Why do I see different topic universes in different, similar searches? Should I worry if the articles in a cultural universe are old? Ethnographic factors
What are ethnographic factors?What is a motivation? What is a value?What is a fear? What is an attitude? How do you calculate ethnographic factors? How do I interpret the strength indicators next to ethnographic factors?Custom reports
Introduction
What is a PhD Concierge?What kind of questions can I ask when commissioning a custom report? What happens after I brief in a custom report?Do Lux for Predictive Anthropology reports offer business recommendations?
Highlights & CommentsCustom Calculations
How do you size drivers in custom Trends reports?Jobs reports
What is a Jobs-to-be-Done report?Data Sources for Jobs-to-be-DoneHow do you determine jobs?What is share of voice?How should I think about the ranking and share of voice of Jobs?How do you link jobs to microcultures from custom Trends reports? Signals reports
What are signals?How does Signals work?Global reports
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